The All-American Rejects LIVE
Created while at Lunchbox LP
As a Soundcheck event sponsored by AXE Hair, the All-American Rejects took center stage at the Grand Ballroom in New York City. The sold-out concert drew fans from hours away even in the blistering cold weather and, as promised, the artists brought an energetic, interactive show. Because the event was captured on HD video, audio and through photography, it had to be branded with as much Soundcheck equity as possible. All of this media was to be used in-store on displays at Walmart, on Walmart TV, and online at walmart.com.
ROLE: Art Director/ Lead Designer