Dove Self-Esteem Fund
Created while at Lunchbox
The Dove Self-Esteem Fund was developed to help free the next generation from self-limiting beauty stereotypes. Committed to reaching five million young women by the end of 2010, this campaign was able to work toward making this goal a reality through successful shopper marketing insight. By developing insightful and engaging instore displays for Walmart stores together with the use of a spokesperson, consumers’ interests were peaked to learn more about self-esteem.
This initiative received two silver Reggie Awards for Shopper Marketing in 2008.
ROLE: Lead Designer