Tasty Baking Company
Make The Grade!
Tastykake, a mid-Atlantic bakery, launched a regional promotion that encouraged Tastykake enthusiasts (children and parents) to get good grades. In return for academic achievement, children were rewarded with delicious Tastykake products as well as other Wawa premiums.
Promotional signage as well as a dump bin was created for this initiative.
ROLE: Art Director/ Lead Designer