Magento Go, the SaaS (Magento’s hosted eCommerce platform) offers new merchants many benefits including the fact that there is minimal initial setup process, management of Payment Card Industry (PCI) requirements is generally included, and eCommerce solutions can be much faster to set up. Even so, its homepage wasn’t providing enough incentive or information for consumers to sign up for a new trial.
This redesigned homepage simplified all of the existing elements, utilized iconography, and shortened the copy.