As a Walmart/Unilever/Soundcheck initiative, a strategic promotion was created to align Unilever products in-store at Walmart as a part of the Soundcheck music program with the Latin Grammy’s. A product pallet display was created that adhered to strict Walmart branding standards but still conveyed a feeling of passionate Latin flare.

From latingrammy.com, “The Latin Recording Academy® was formed by The National Academy of Recording Arts & Sciences® (The Recording Academy®) in 1997. It is governed by statutes that are modified by the Board of Trustees from time to time. The Trustees are 16 people working for the Academy pro bono (i.e., in an honorary capacity) and is shaped by people of different nationalities, areas of expertise and areas or genres of music, who intend guide the Latin Recording Academy® in the long run. The Directors, besides performing a full-time job, volunteer in areas such as marketing, fiscal discipline, television, organization and operation, awards and set goals for the short, medium and long term.”

ROLE: Lead Designer