Rose’s Mojito: The Opening Act
Consumers were encouraged to take Rose’s home to make Mojito the Opening Act to start their night. Consumers received a code on their bottle via an IRC game piece that they entered online to see if they won a live performance from a real Opening Act artist in their own home. Through an event marketing strategy, Rose’s joined with LiveNation to create VIP ultralounge’esque pop-up areas intended for concert attendees to enjoy Rose’s Mojito’s before a LiveNation produced concert.
ROLE: Art Director/ Lead Designer
