Created at Lunchbox LP
As a Walmart/Unilever/Soundcheck initiative, a strategic promotion was created to align Axe Hair products in-store at Walmart as a part of the Soundcheck music program with the Nickelback’s new album release during the holiday season. A product pallet display was created that adhered to strict Walmart branding standards but that still conveyed a feeling dark rocker grunge.
ROLE: Lead Designer