Wyeth Pharmaceuticals
Centrum Active
Wyeth was launching a new product that was trying to become the leader in an emerging category. More than a multi-vitamin, Active contains Probiotics, a natural way to bolster your immune system and maintain strong digestive health. The objective was to generate trial through awareness and the creative focused on the product’s perceived superiority- “If it is used by the pros, it must be the product for me.”
ROLE: Art Director/ Lead Designer
